STEP 1 OF 4: DISCOVER THE DAMAGE
Answer 3 questions → Get your Wasted Work Report
Paying Full Price for Part-Time Output?
CALCULATING_BURN…
> Analyzing_Efficiency_Gap_
How many engineers are on your distributed team?
Include all full-time equivalents (FTEs)
What’s your average cost per engineer?
Include salary, bonuses, and overhead
Typical range: [US-Based: $150k] [Distributed: $60k]
The “Honest” Workload
How many hours per day are they actually shipping code vs. in meetings?
🔒 100% Private. No Email Required.
STEP 2 OF 4: YOUR CUSTOM ANALYSIS
✓ Problem Identified → Now Let’s Fortify
Your Distributed Team Is Burning
Annual Wasted Work
$0
Monthly Burn
$0
[ ✏️ Adjust Your Numbers ]
Tweak the inputs → results update instantly
Changes apply automatically as you type.
[ ⇩ See The Math Breakdown ]
>> SYSTEM_FAILURE_DETECTED:
-
0
Ghost Headcount You are paying for X, but getting the output of Y.
-
0
Runway Incinerated Months of founder time you will never get back.
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0
The “Lost” Features Major releases that should have shipped this year — but didn’t because the backlog was broken.
→ NEXT: STEP 3 OF 4
Secure your free Blueprint slot — 30-second application
Stop Managing. Start Owning.
Right now you are trapped in the Manager Trap. Bulwark Ops is the wall between you and the friction that keeps you there. Your job is to push the vision — not manage the backlog.
- × Anxious and chasing status.
- × Asking “Is it done yet?”
- × Absorbing every conflict yourself.
- ✓ Calm. Checking dashboards.
- ✓ Fortified system absorbs the friction.
- ✓ The system works for you.
I usually charge $6,000 for the Blueprint.
I will do it for $0 for 3 Founders.
Watch this 3-minute video to see if you qualify.
The Bulwark Blueprint.
7 Days. 90 Minutes of Your Time.
I diagnose your distributed team’s Wasted Work, install the operating system, and absorb the resistance that comes with changing how a team works. Total founder time: 90 Minutes.
MONDAY (Day 1): STOP THE BLEEDING
45 minutes. We audit team metrics, establish the financial baseline, identify every bottleneck, and agree on the exact dollar figure of Wasted Work.
TUE – THU: FORTIFICATION
I deploy the operating system directly into your Jira or Linear — the Kill List, the Zero-Interrupt Flow Protocol, the Golden Ticket standard. I absorb every pushback from the team so you never have to.
FRIDAY (Day 7): YOU GET THE KEYS
I deliver the complete Blueprint — every protocol installed, every tool configured, and the exact dollar figure of Wasted Work recovered this week. Yours to keep regardless of what comes next.
>> What Comes Next Teams that qualify — based on their Sprint Readiness Score delivered on Day 7 — can apply for the full 30-Day Velocity Implementation Sprint, which comes with a Ship-on-Time guarantee and complete conflict absorption through every phase.
THE BULWARK ASSET STACK (INCLUDED FREE)
The exact system installed in every Blueprint engagement. Delivered on Day 7. Yours to keep.
-
[1]
The “Wasted Work” Monitor Replaces: 40 hrs of Senior DevOps Config
:: Configured inside your existing Jira or Linear — saved filters, automated rules, and workflow views that surface your Boomerang Rate, Stale Count, and Unused Capacity Value at a glance. No new software. No DevOps time.
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[2]
The “Zombie Ticket” Kill List Avoids: 3 Weeks of Dead-End Coding
:: The automated filter that catches and kills vague tickets before they reach a distributed developer who will just guess at the spec.
-
[3]
The “Zero-Interrupt” Flow Protocol Unlocks: +5 hrs Deep Work / Dev / Week
:: The async communication ruleset that stops the Slack ping-pong and gives your distributed engineers the unbroken time they need to actually ship.
-
[4]
The “Golden Ticket” Spec Standard Prevents: 1 Full Sprint of Rework
:: The mandatory input standard. If a ticket cannot pass the Golden Ticket checklist, it is rejected before it reaches a developer. No more building the wrong thing.
-
[5]
The “No-Blame” Accountability Map Replaces: $5k Agile Consulting Workshop
:: A binary visibility system. See exactly who is blocking the release without asking “Is it done yet?” in a 15-person standup.
THE ‘DOUBLE BARREL’
GUARANTEE
I put my own money on the line.
If we haven’t identified at least $6,000 in Wasted Work that we both agree on by end of Day 1, I refund your entire Blueprint fee. You make your money back on the first day — or you pay nothing.
If the fortification isn’t holding by Day 7, you keep the full Bulwark Asset Stack for free — the Wasted Work Monitor, the Protocols, the Kill List. I turn off access and you keep the systems.
“Why am I doing this for free?”
Fair question. I normally charge $6,000. Three selfish reasons:
- 1. I need your data I’m building the first benchmark dataset on distributed engineering efficiency — what waste actually looks like across team sizes, tools, and time zones. I need real teams with real numbers to prove the Bulwark system outperforms the industry standard. Your engagement feeds that dataset.
- 2. I never skip the Blueprint Every Sprint client starts here. The Blueprint isn’t a free trial — it’s a filter. Not every team is ready for a 30-day implementation, and I won’t take money from a founder whose team isn’t. The Sprint Readiness Score I deliver on Day 7 makes that call objectively. If you qualify, we talk. If you don’t, you keep every system we installed and we part ways clean.
- 3. I need the testimonial I’m not running ads. I’m not hiring salespeople. My entire growth model runs on documented proof — video testimonials from founders who saw the numbers change. If the Blueprint delivers what I know it will, I’m going to ask you to go on record about it. That’s the trade.
>> I am Justin Peterson.
I am not a “Business Coach.” I am an operator.
8+ years managing distributed engineering teams for public and private companies.
Consultants sell advice and leave you with a to-do list. I sell fortification. I install the operating system, absorb the team resistance, and hand you the keys.
I built Bulwark Ops because I got tired of watching founders burn $500k/year on distributed teams that don’t ship — not because the developers are bad, but because the system they are operating from is broken.
>> Current Status: Accepting 3 Case Studies.
Blueprint Price: $6,000 $0
(Waived for Case Study Partners)
Spots Remaining: 2/3